Smart Car

Nobody is a fan of instilling fear into automobile or insurance commercials both Volkswagen and Allstate have done so in the past. Yet this Smart commercial from UK resorts to scaring us into buying a car not just for size but an unexpected benefit. Well positioned since "small" is owned by Mini and thus this is a smart move.

Research vs. Strategy

I am constantly reminded of this visual when I see an execution falling short of strategy and not using it as a springboard for inspiration.

The best example to take research and distill it down to one clear thought that makes a meaningful connection. Published in the March/April 2005 Communication Arts issue, profiling the work of Young and Laramore.

Its just brilliant! Download the pdf article here.