"If I were preparing myself for my job right now I’d do classes in film editing, poetry, statistics, anthropology, business administration, copyright law, psychology, drama, the history of art, design, coffee appreciation and a thousand other things. Colleges don’t want you doing that, that destroys all their efficiencies, but it’s what they’re going to have to work out."
Suspended Words :: Thanks to Russell Davies linking my creative space on his blog ... its reached to 291 hits.Coca-Cola Forms Account Planning Group ( April, 2005 ) 
It is interesting to note that big corporate giants like Coca Cola are bravely venturing into fresher territory. How many others will follow remains to be seen, if Coca Cola is setting a trend here. It re-emphasises the point that brands are strategic ideas and not just executional moments. Keeping the brand fresh and young is a continuous process.
Media Week Article "We did not develop the planning competency within Coke to replace the agency role. It's about becoming a better client, bringing greater brand equity insight and expertise into the overall planning and creative processes."
