May 18, 2006

Research vs. Strategy

I am constantly reminded of this visual when I see an execution falling short of strategy and not using it as a springboard for inspiration.

The best example to take research and distill it down to one clear thought that makes a meaningful connection. Published in the March/April 2005 Communication Arts issue, profiling the work of Young and Laramore.

Its just brilliant! Download the pdf article here.

1 comment:

Colin said...

I got my start at Y&L, and have always loved that illustration David did. So glad you enjoyed it too.