Lynn had recommeded this book and finally came around to picking it up. She is now a successful junior copywriter at The Richards Group. They kept her on after her internship, which is wonderful and she is busy evolving into a pro.
Wondering she did something right, I was intrigued and I reckon with her that its a must read for all advertising students whether creative, account planners or account executives. Its brilliantly written and an easy read with answers to all the doubts that plague strugging students.
I wish it existed when we were in school. It sheds light on how the portfolio night at Ihaveanidea came about. Which needless to say is a gift for all creatives.
Go get youself a copy today as school will never prepare you for this. Find it on Amazon.
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