Sep 29, 2006

Lies and focus groups

Via The New Yorker:
People just want to tell you stuff that they think you want to hear. So are focus groups nothing but an indicator of lies or a psychological fulfillment of the clients needs? Perusing online I stumbed on an interesting article from the Slate here.

While Malcolm Gladwell brilliantly explains this theory at TEDtalks (watch) or listen here:

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