May 1, 2006

Yahoo! = Clutter ______ Yahoo != Clutter



"We created Yahoo Tech to make life a little less complicated for our users."
-- Lloyd Braun, head of Yahoo Media Group

Yahoo! advertorial of all things technology. Helping soccer moms understand technology without the jargon. Its shiny and pretty and yes like all things Y! still quite clutterred. The ads encroach upon what the consumer really needs. Is it really helping people find the best product or is it simply pointing out the popular products?

Patrick Houston, the general manager of Yahoo Tech, said there was “a big, big opportunity for a site that is built especially for people who have neither the time nor the inclination to understand technology at the bit-and-byte level.”

Contradiction: they don't get it. I do fathom this as a consumer that Tech.Yahoo!'s end user is different from other sites with dense specs on products but what piques my senses is that Y! wants to create a social network for the technologically challenged and expects them ... I repeat those who do not comprehend tech jargon to join an online community for tech products? Hmmmmmm...... Will they? That remains to be seen.

I for sure know ... this site has no relevance to me. I have better places to research my products online before I buy them. My all time favorite since the mid-Nineties :: CNET.com



Yahoo! = Clutter to Yahoo != Clutter

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