May 10, 2006
Marissa Mayer, Google vice president of Search Products and User Experience ---
" the first time ever, Google is making it possible to sift through billions of search queries from around the world to see what people are thinking about.”
Still in its initial test phase"Google Trends will be useful for search engine marketing experts trying to find out what users are really searching for. Today, search is important for how brands are percieved. A great tool to measure a brand against its competition. Google Trends lets you search and comapre upto 5 keyword seperated by comma with more. It may not just be a tool of whats in and hot but also what impact bloggers are making on brands.
For example compare Facebook to Myspace and see for yourslef.