Apr 12, 2006

Bloggers and Ad creatives - gone by 2016?

Something I stumbled across a few months ago in Fast Company ::

Six Jobs That Won't Exist In 2016

Gatekeepers:TV schedulers, A&R guys, Wall Street researchers, cool hunters. As punishment, now it's our turn to ram stuff down your throats. Hope you like Bon Jovi!

Bloggers :Pay someone to write snarky comments? Do you think we're getting paid for this?

Advertising creatives: Talented amateurs making ads for fun and posting them online seem to be better at your job than you are. Bonus: No more "whither the 30-second spot" whining.

Auto mechanics: As cars run on software, the grease monkey will need a makeover.

U.S. high-tech jobs:But software engineers can always get a job down at the garage.

Indian call-center operators: American customer service is rescued from oxymoron status as companies realize that being nice to the people with the money is the only way to win.

Its open to debate, no one knows what will eventually evolve and predictions are known to be wrong.

The reason why I bring this up is to make people aware and think, when planning for the future. Think of your niche and develop your skills to stay afloat. Technology is getting inexpensive and easier to use and people can create content themselves with webcams/digicams etc. – Google pages, blogging, videoblogging, moblogging, you have it. The younger audience, especially, is shifting to the DIY world. They trust in WOM ( word of mouth ) over plain non engaging ads.

Example: Bowiechick on YouTube who made the Logitech quickcam famous with her breakup video, driving up sales after she posted another video of how she created her videoblog after people asked her how she conjured up the cool effects in Breakup. Now Logitech is letting her pick a free product of her choice, no money for her now, but that might change in the future - consumers are transforming the dynamic. For more read this article posted on ZDnet.

Creatives get entrapped with ideas that necessarily don't sell or help the brand, well I am referring to the rookies. They need to remember the brand / the product -- times are a changing and getting faster --- you can't spend too long conceptualizing when a kid around the block can whip and churn --- no wonder Mastercard, Converse, Kodak and other brands who are on the user generated content bandwagon want consumers to post their own created ads online ... shifting the focus from advertising generated to consumer generated ads.

What can the creative bring as his niche to enable this process?

Something to think about!

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