So I have been asked by a few since yesterday, why in the hell did I create a blog to add to the blogosphere?
Ans: A moment if inspiration.
A year ago I couldn't comprehend what it was ... i dabbled with iBlog ... what do I have to say ? ... but reading, sifting, churning, mulling ideas each and everyday ... I have found some interesting nuggets & hopefully we can start yet another dialog. It will require discipline, awareness and a point of view and most importantly it takes effort + initiative. And in return I will watch the future change before me, the trends / culture / media.
Ed Cotton & John Butler, wrote a fascinating article in One magazine Which drives the nail right into the hole .... that their agency's weblog, i.e. Butler,Shine,Stern & Partners' Influx Insights is about :: Planning.
You can’t create great advertising in a vacuum. You need to have a constant stream of relevant, current and interesting stimulus. Jay Chiat understood that over 20 years ago when he became the first American to embrace Planning as we know it today.
It will enable their planners to forecast trends for their clients and the to-be clients ... they use this as a tool for New Business .... its beyond a marketing tool ... it makes them vigilant about the world of branding and culture and gives them an opportunity to share it within the agency and the world .... they use it as a reader's yardstick .... to find out what readers might find interesting and useful.
What is the Purpose?
True bloggers want to take you to other places. They thrive on putting links in their contents and have other blogs link to them. It is like a great big link exchange / web ring but within the context of a conversation minus the bad graphics.
Blogging is a soundbite business.
People are looking for stories and ideas to share. Information feeds conversation and creates a dialog.
Do I really Need a blog?
Yes. ...encourage communication and knowledge flow.
Today there are 9 million blogs with 40,000 cropping up each day.
Only 27% of Americans read blogs ....You cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate.
Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite.
Name a leading company in blog communications? General Motors.
Who would have thought for a company that's slipping in the auto biz, GM is showing a surprisingly nimble touch with blogs. GM uses them on occasion to steer past its own PR department and the mainstream press.
And who else is giving it a shot too ... yes the Real Thing ... Coca-cola ... get a more indepth insight at Newsweek.
Plus more from Jennifer Rice @ Whats Your Brand Mantra Weblog's posting on corporate blog examples.
I hope this demystifies blogging for you ......